Simple Success in Network Marketing – It Only Takes 2 Steps

Having had the privilege of working with 10′s of thousands of network marketers I have found that there are two main principles that I can identify as being the reasons for success. Although they all run their businesses differently, some do home shows, others fairs, and others spend time selling and recruiting on the Internet, but no matter what the business strategy, there are two things in common for every one that is even mildly successful.

Point #1

The first thing that I find in common among the most successful direct sales leaders is that they know exactly why they are in direct sales and what they want to become. The desired outcomes are as different as the people who have them, but there is no doubt that they know what they want and they are willing to work to get it. I have seen everything from wanting to make a car payment, wanting some extra shopping money, wanting to quit a full time job and work from home, wanting to spend more time with kids, or wanting to replace income after a death or divorce. Other times it has more to do with a feeling of accomplishment or proving that you can be successful and contribute to the lives of others. But the reality is that there has to be a driving cause that you are fighting for.


Because hard times hit everyone that does direct sales. Many of you have experienced some of the negative sides of this business. Family and friends that consider your involvement with direct sales a waste of time, parties that don’t go how you had hoped, cancelled parties, recruits that don’t join (or end up joining under someone else), recruits that join with real potential but never pan out. No matter what the setback is, nearly everyone has experienced it in direct sales. The difference is, those who know where they are going work through it while those who don’t simply get worked. Those who quit do not lack ability, they do not lack the education or the personality, they usually lack the drive and the reason. You have to have a reason that gets you out of bed every day and that allows you to smile and move on while others are feeling dejected and dismayed.

Amazingly, this seems to be more important for those that are successful than how they hold their parties or how they approach potential customers or recruits. More important than how many recruits do they talk to a day or what do they put in their hostess packet. More important than how they dress or how they incentivize their downline.


Because all of that become less important when you are driven. When you are driven you find a way. When things don’t go right you work around it, when you mess up, you learn and move on. When someone says “No” you find someone to say “Yes.” Everyone does it differently and I haven’t met many people who said, “I wasn’t going to join that organization, but then I saw her recruiting packet and there was one brochure in there that totally changed my mind.” NO ONE SAYS THAT! People join because they are drawn to the personality or the success of the sponsor or because they love the product. If you know why you are doing this and that reason drives you, you will be successful. If you don’t know why, then I can almost certainly guarantee you are not driven and you need to get that figured out before you will ever become successful. I have NEVER talked to someone that had sustained levels of high success that said, “Well, I am only kind of interested in this. I don’t really like it, but I do it because it pays the bills.” Now I have heard that from many people in the corporate world who work just to get by, but I never hear it from successful people in the direct sales world. Get your reason figured out, put that reason to work for you to create your drive and work to achieve your reason, it is that simple.

Point #2

The second practice that successful people do is to help others find Point #1. Once you know what you are after and are driven to achieve it, you have to find and get others on board to that same process. You can either find them, or help make them. From day one you should be engaging those that you recruit to find out what their reason is and how driven they are to achieve. Those that have a high level of response and appear to be driven are recruits that you will want to spend more time with. Others will simply be hobbyists who are happy to make a few hundred dollars a month and never really move up. You need these people! Your organization will benefit from the consistency and volume that they bring, so find ways to appreciate and recognize these people, but they should not take the bulk of your time. You should also make sure you are not trying to force them into becoming something that they are not. Keep in touch with them and keep helping them and when something changes they may catch fire. But, make sure you spend your time finding and growing those with purpose and drive. Ask within the first few days why they signed up and where they are expecting to go with their business. Help develop goals and watch to see if they work to achieve them. Replicate your success with them and your organization will never die. Stop recruiting and building others and you will start the downward spiral. The key here is that you have to give of yourself to others. You have to be willing to do all you can to help them and mentor them to achieving their goals without creating dependency. Help them to determine goals and then watch to see if they are driven to achieve or simply content to grow at a slower rate.

Radio And Joint Venture Marketing Explained

I’m willing to bet that 95% of the people who will read this article are struggling to make money in their business. So how can I make this bold prediction? Well actually, the math is already done for us. If you didn’t already know, 95% of all businesses that will open up shop this year will fail.

This is shouldn’t become a shocker to you, as I’m almost certain that you were aware of this incredible fact. If you want to survive in your business, then it’s best to start doing things a little bit differently if you want to see improvements in your sales and profits. And that is what this article will focus on.

Let’s take a look at some marketing strategies that will help you to have success with marketing your business:

1) Radio

If you feel intimidated about creating a radio ad or even being interviewed over the phone for a local radio station, then you should feel confident that your expertise and experience will allow you to keep the right words flowing out of your mouth. So there’s nothing to be worried about – but you should consider practicing for it.

It’s best if you can get a friend in the room and practice some interview questions with. This will help you a lot because if you get nervous about doing an interview face-to-face with someone, the more you can learn how to overcome this, the faster you will more confident about doing the radio interview.

Just make sure you’re able to promote your product or service over the air. In fact, it’s a good idea to occasionally mention your product or service, and how it can help people. You will want to do this because some radio stations will get you for the whole interview, all while snipping out your product/business information. So keep that in mind the next time you go for a radio interview. Here’s another tip for having marketing success:

2) Joint ventures

I could go on and on about the value of joint venture marketing, but I think you will benefit more from this technique by putting it into action. With joint ventures, you get to improve your sales and profits for a very low price. And as a result of the partnership that you formed, there’s potential for you to continue running joint ventures far into the future.

So how does joint venture marketing work? Well, what it is essentially is that you’re collaborating with another business owner in your city who has a similar customer database that you have. So if I owned a GNC nutritional store and you owned a fitness gym, there’s a great opportunity for us to do business together.

Partnerships like this can do a lot for your business. It would be in your best interest to see how you can implement these 2 strategies in your business today. And hopefully you’ll be able to run both of these campaigns on a monthly basis.

Good luck with using these tips to earn more money in your business.

How a High Yield Dividend Strategy Can Take Advantage of an Irrational Market

How many times has this happened to you? You did everything right. You studied the business. You looked at the fundamentals. You made sure that everything about a stock met your criteria. From a technical standpoint the timing was perfect, and the charts all indicated the time was right to buy. You even took the time to look up what the analysts were saying, and found that the vast majority of them agreed with you that your chosen stock was a strong buy. You had waited for the price point at which you were willing to buy, and when it hit, with all the confidence in the world, you made your buy. You were very satisfied that you had done everything right.

The next morning when you looked at the market you were shocked to see that your stock was down significantly at the open, and to your dismay it continued to drop for the rest of the day. You were then incredulous to see that it kept moving down for the rest of the week. How could you have been so wrong? What had you missed? How could all the technical analysts with their charting techniques been so far off? What about the fundamentals? What about the company’s strong balance sheet? What about its consistently growing dividend? What about the confident presentation by the company president on the conference call where his glowing discussion of the past was only exceeded by his optimistic outlook toward the future? What did you do wrong?

If, in actuality someone had done the research as purported above, was familiar with the business, and understood the business model of the company, then indeed they had done nothing wrong. All that happened was that once again the oft quoted words of John Maynard Keynes, “The markets can remain irrational longer than you can stay solvent,” were proven to be true. Just because a stock, from every logical standpoint is oversold, it doesn’t mean that it can’t go lower. Just because a stock has paid a very consistent dividend and based on earnings can easily continue to yield 5% or higher, doesn’t mean that the stock can’t drop in price. The market doesn’t always follow logic. Why should a highly successful tech company drop in price because the markets are shaken by a hurricane in the Gulf of Mexico? Or why should every utility company drop in price just because one utility was found to have failed to hedge properly and lost a significant amount of money? The answer is simply that the market doesn’t always have common sense. It is driven by fear and greed and almost always goes too far, whichever direction. Like a stampeding herd, many of the cattle in the middle of the herd have no idea why the stampede started. All they know is that if they don’t keep running in the same direction as the rest of the herd, they will be run over. The market can be just the same. Some stimulus will set it off in one direction, and before you know it, the whole market is going that way, everyone pushing and shoving to sell in a down market and to buy in an up market. This scenario plays itself out over and over on a small scale within business categories and sectors, and often on a large scale when the whole market moves in one direction or the other.

Now back to the original scenario where you did your proper due diligence, bought a quality stock, and then irrationally, it tanked. If you put every dime that you had into the stock you will probably be rather upset. However, if you held back a portion of your money, and nothing had changed regarding your confidence in the stock, then you might just smile and say, “well I guess I’ll buy some more,” after all it is the same stock at a better price. To take that philosophy a bit further, if you have chosen to follow a path called “dollar cost averaging” where you invest the same amount of money to buy the same stock at regular intervals (say monthly) you will find that as the price goes down you will be buying more shares to add to your portfolio which should make you happy. Then when the stock goes up, while you may be buying fewer shares that month, you will be very pleased to see that the shares that you had purchased at lower prices in previous months had now increased in value, which should also make you happy.

So, while an irrational move in any stock can be disconcerting, a long term dollar cost averaging strategy can make that market work for you. If you add dividends, especially high dividends as found in some Master Limited Partnerships, Real Estate Investment Trusts, and Business Development Companies, and are able to place those dividend paying stocks in a tax free venue such as an IRA or 401K, you can then supplement your dollar cost averaging program with the funds generated by the dividends. At that point you can sit back and watch those dividends compound tax free as you plow them back into the same equities over a period of time. You will have not only taken advantage of the volatility of an irrational market, but you will have found a way to fund your future with an income stream that can be converted into regular “paychecks” when you decide to retire.