How to Use Video Marketing to Generate Daily Leads For Your MLM

Are you one of those frustrated MLMs who has maintained a website for years and still cannot gain a good position on Google? If so, don’t despair as I have a great idea for you — upload a video; it’s as simple as that. Video marketing is a no-secret marketing tool that directs daily lead traffic to websites. This technique has been utilized by SEO and online marketing experts for years and has positioned them and their clients at the top ranks of Google search. If you haven’t noticed, no matter how weird your keyword search is, if there is a video attached to that keyword it will frequently land on the first pages of Google.

So, here’s what you’ll want to do to effectively use videos to generate daily leads for your MLM. First, it is vital that when you create a video that you include the rules of branding all throughout. Branding is very important in any form of marketing because it creates a visual memory of your business to your target market. Even when creating videos it is important to add your website logo, either as a watermark or as an embedded footer throughout the film. Remember, you do not need to hire an expert to do this. It is most possible there is already an available “movie maker” application somewhere on your computer that will enable you to do it yourself. However, if this truly impossible for you, you can create an alternative such as integrating the logo to the film itself by displaying it on the clothing of your performer/actor. Make sure, however, that enough emphasis be given to it so that it might serve its purpose.

Second, do not forget to add your web link, blog link and your Facebook link, as this will direct traffic of possible quality leads to these sites.

Third, the video should be submitted to an online video service such as YouTube. This, however, can be a risky step. Once submitted to YouTube, it is most likely that it will gain the better advantage on search engines rather than your own site. This could definitely impact your video marketing strategy. The most logical approach, then, is to upload the video directly to your website’s server and link it to as many other sites as you need. This way all traffic is directed to your own MLM website, and you will avoid competition with YouTube and other online video services with the search engines.

Fourth, post this video to Facebook, blast it out through Twitter, and submit it to all other social networking and bookmarking sites. Posting this video will naturally draw traffic of quality leads to your MLM sites through backlinking and will help you attain better ranking with the search engines.

Last, write a blog and create a short description of your video for Google and other search engines. In doing so, do not forget to use the proper keywords that will link your leads to your business. Search engine optimization (SEO) rules should apply. You can find heaps of information on SEO all over the Internet.

Video marketing is a great way to generate daily quality leads for your MLM. Not only does it pull you up in the ranks of search engines, but it also is a great way of introducing your company to the public. It’s a great technique that is absolutely free. Before you know it, your website will be flooded with visitors and prospective team members. One of the best small investments you can make for your business, is to purchase a low-cost ($100-200) video camera to get your video marketing started!

The Woodworkers Guide to Marketing on a Small Budget

Many woodworkers who decide to branch out and start their own business struggle with marketing their business and simply do not have the resources to market their products using mass media such as television, radio and newspapers. Most woodworkers also do not have the marketing skill set to make an impact on the market and gain visibility.

Defining the target market

Marketing a small business does not require a large budget, but a carefully thought out strategy. The first step in the marketing process is to determine who the target market is for the products. The more specific the niche the more effective is the marketing strategy. For instance a furniture business could decide to target customers interested in furniture that has an antique look, rather than manufacture furniture that is similar to what most contemporary furniture makers offer the market.

There are several tactics that can be used to promote furniture or other woodworking products on a budget, without the need to spend a fortune on mass media advertising.

Building rapport and rewarding loyalty

One of the increasingly effective ways of gaining new customers is to make a free offering and gain their trust. While the very thought of giving away something may strike alarm bells about the cost of a gift, the investment is worthwhile. Several marketers have used this tactic with phenomenal success. The gift does not have to be expensive, but should have a perceived value for the recipient. For instance a furniture manufacturer can offer a free video showing the exact steps for polishing antique furniture without ruining the finish. This will be of great value to a prospect who buys period furniture.

Another tactic is to offer customers a priority discount offer. For instance before having a general sale, a furniture manufacturer can send out an email offering or a direct mailer to previous and current customers inviting them to a preview of the sale a few days before it is made open to the public.

Response based Direct Marketing

Many woodworkers are under the mistaken impression that they need to advertise their products in newspapers and magazines. Nothing could be further from the truth. While brand advertising works for large organisations, with well known brands, direct marketing is a far better option for woodworkers and furniture makers starting out in business. While crafting a direct mail offer, the product benefits should be clearly spelt out, and the offer should be enticing enough for the prospect to take action. The advantage of this tactic is that the results are measurable and it costs a lot less than advertising in newspapers.

Participating in community events and trade shows

Holding events and participating in trade shows are two popular ways for getting visibility and exposure to businesses that lack the awareness in the market. Events such as fundraisers for a local community provide an opportunity to get in touch with local customers and businesses and also be seen as a business that is supportive of the local community. The goodwill generated goes a long way in promoting the business. This also provides an excellent opportunity to get free media coverage.

Contests and rewards

Given the immense popularity of game shows, a sales promotion contest can result in drawing attention to a business and getting free advertising through local media coverage. The contest should have an element of fun to generate a high level of interest.

Rewarding customers is a simple, yet effective way of converting them to loyal long term patrons of a business. Rewards can be offered in many forms, from discounts on future purchases, to free gifts, shopping vouchers or even theatre tickets. The greater the perceived value to the customer, the more likely they will be to take up the offer.

Woodworkers and furniture manufacturers can use their ingenuity to promote their business in a number of ways. Sometimes the best ideas can be borrowed from completely unrelated industries. This is why it is important to keep one’s eyes and ears open to the various tactics that are being used, as there is no dearth of ideas for promoting products and services. It is also important to remember that there is no single tactic that works the best. A combination of strategies is required for a business to see some real results and grow its market share.

Radio And Joint Venture Marketing Explained

I’m willing to bet that 95% of the people who will read this article are struggling to make money in their business. So how can I make this bold prediction? Well actually, the math is already done for us. If you didn’t already know, 95% of all businesses that will open up shop this year will fail.

This is shouldn’t become a shocker to you, as I’m almost certain that you were aware of this incredible fact. If you want to survive in your business, then it’s best to start doing things a little bit differently if you want to see improvements in your sales and profits. And that is what this article will focus on.

Let’s take a look at some marketing strategies that will help you to have success with marketing your business:

1) Radio

If you feel intimidated about creating a radio ad or even being interviewed over the phone for a local radio station, then you should feel confident that your expertise and experience will allow you to keep the right words flowing out of your mouth. So there’s nothing to be worried about – but you should consider practicing for it.

It’s best if you can get a friend in the room and practice some interview questions with. This will help you a lot because if you get nervous about doing an interview face-to-face with someone, the more you can learn how to overcome this, the faster you will more confident about doing the radio interview.

Just make sure you’re able to promote your product or service over the air. In fact, it’s a good idea to occasionally mention your product or service, and how it can help people. You will want to do this because some radio stations will get you for the whole interview, all while snipping out your product/business information. So keep that in mind the next time you go for a radio interview. Here’s another tip for having marketing success:

2) Joint ventures

I could go on and on about the value of joint venture marketing, but I think you will benefit more from this technique by putting it into action. With joint ventures, you get to improve your sales and profits for a very low price. And as a result of the partnership that you formed, there’s potential for you to continue running joint ventures far into the future.

So how does joint venture marketing work? Well, what it is essentially is that you’re collaborating with another business owner in your city who has a similar customer database that you have. So if I owned a GNC nutritional store and you owned a fitness gym, there’s a great opportunity for us to do business together.

Partnerships like this can do a lot for your business. It would be in your best interest to see how you can implement these 2 strategies in your business today. And hopefully you’ll be able to run both of these campaigns on a monthly basis.

Good luck with using these tips to earn more money in your business.