Fitness Marketing Using Office Infiltration

This is a low-cost and sure-fire fitness marketing tip to grab the attention of many potential clients at once. It all has to do with word-of-mouth referrals from your current clients.

The first and second parts of the office infiltration is great, but the third part of this office infiltration method will more than likely get you some direct access to some great new clientele. You’d be amazed at how many of your clients have huge professional networks. Many times this base of people is exponentially larger than most people’s personal networks. Those large networks are just full of potential clients!

First, take some time, perhaps a few hours a week, and send a text message to your clients while they are at work. Let them know you love working with them and how great they are doing. Tell them to have a great day and let them think it’s a direct text to them.

Another way you can use the first tier of office infiltration in your fitness marketing is to call them at work. Again, just take a few hours per week and give a call to some of your top clients, especially those you know work for large corporations. Let them know you love working with them and how you’d love to work with 10 more people just like them.

The third fitness marketing technique using office infiltration involves going in to someone’s office for a visit with a gift. What you want to do is get a big fruit basket. Then attach several helium balloons to your basket. Go to the office, and you will be watched as you deliver the fruit basket to your client. Next you can approach this one of two ways. If your client will walk you through the office to meet some of his or her co-workers, you can strike up some conversations, and if someone sounds like they have some weight loss or fitness goals, simply offer them a free week or gift card towards your services. This is certainly a favor for their friend.

The other way is to leave some gift cards in their basket, and as they share the fruit and people come by, your client will love handing out free fruit and free gift cards.

If you are able to talk directly to some potential clients, you can try to secure some contact information, such as an email address, and let them know you will email them with information, whether it’s a report, directions to your facility, or to communicate when they would like to come.

Either way, these office infiltration fitness marketing tips are sure to help your business grow, if you take action!

Key to Direct Sales Success, How to Avoid the 95% Failure Rate in Home Party & Direct Sales Business

One of the best kept secrets of successful direct sales consultants & home party experts that home party and Direct sales companies don’t want you to know is that: 95% of new direct sales consultants fail largely due to info-overload, confusion and flat out frustration! I know you are totally confused now as to what is the a secret to success. The secret lies in this fact:


- Entrepreneur Magazine

Another way of looking at it :

S – Save

Y – Your

S – Self

T – Time

E – Energy and

M – Money

“The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor.

It is natural law that; like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich.”- Wallace D. Wattles

Let me introduce you to the P.A.T Principle Of Direct Sales Marketing And Home Party Plan Success:

1. Planning: Notice the following Home Party Plan Business. Party Plan Model of business. I find it curious that the essential word here is planning! It is no surprise that when you fail to plan, you are in essence planning to fail. Have you met an architect who started building without a blue-print? The leaning tower of pisa though a wonder of the world is a great example of what lack of planning will do. Planning is an essential step to succeeding in any worthwhile venture. Most people get involved in a direct sales opportunity as a quick fix, get rich scheme!

In the planning phase you:

i). Plan your time: Party Plan Pat’s recommendation is 15-20/week. 10-15 of these hours must be used for direct sales party plan opportunity meetings, home party demonstrations, delivery and follow up of home party sales. The other 5-10 is for personal development!

ii) Plan your marketing budget: A monthly budget of $500-$1500/month is ideal. Statistics indicate that low cost home party marketing efforts take seven times as long to yield results. A business without a marketing budget is very much like what starvation does to the body, It will die!

iii). Market Research: Imagine you are standing on a tall mountain looking down. Or in a plane looking down at the scene below. It is breathtaking, magnificent and wow, you are always glad you are part of this world.

Funny thing about all we have discussed is that 95% of problems relating to direct sales opportunities failure and quitting are tied to lack of market research! In essence you are failing yourself by not standing on top of the mountain to assess the situation, to see and be seen! Knowing the questions to ask is like standing on top of a mountain.

Identify those most likely to use your product/service this is called your Target Market. Contrary to popular opinion, everyone with a pulse and a breath is not your target market. You begin to research marketing methods you will implement. A 5-Point Prospecting is highly recommended.

Direct Sales Business Marketing Tip : “The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility.” ~ Mark Sanborn

iv) You create your customer/downline retention strategy. Planning with a purpose is the secret to success.

Tomorrow, we will continue with the A of the P.A.T Principle Of Direct Sales Business and Home Party Marketing Success.

Attraction Marketing – What is It?

You’ve got yourself or you’re looking at a Network Marketing / Direct Sales / MLM business.What’s next?Gone are the days of cold-calling, making lists, hassling family members and generally alienating yourself from everyone you know and care about. In the last few years, there has been a small revolution in the Network Marketing arena. And the new game is called “Attraction Marketing”So, What is Attraction Marketing?Well, as the name suggests, it’s all about “Attracting” people to you.In the past, you were told that everyone is a prospect. You were told to talk to anyone and everyone to try and get them to join your business. As anyone who’s been around for a while will know; this is not the case and in fact it’s a really good way to get very demoralised very quickly.What you need to do is find people that want to change their lives or are looking for a business to join. Even better you want these people to find you!Attraction Marketing is all about putting yourself out on the web so that these types of people CAN find you.You take steps to position yourself as an expert in your field so that the people that find you gain respect and trust for you. They come to like and admire what they see and have genuinely benefited from what you have given them. They believe that you are the person that will help them get what they want; time, financial or personal Freedom.They then contact YOU.This instantly puts you in a position of power and control.The person who makes the initial contact is always going to be in a weaker position. When someone contacts you first, it gives you a position of authority. Making you job much easier. No longer are you trying to convince anyone to join you and your company. You are now interviewing people to see if they are good enough to be a part of your team.I’m guessing you can instantly see the benefits of this.The way you do this is by providing Good Content.This is where a lot of people get it wrong. It is not about putting out advertising and sales pitches everywhere you can. That makes you the person making first contact, putting you in the weaker position. You need to put Good stuff, Great stuff, out on the web for people to find that will actually enrich their lives.Now I know that right now most of you are probably thinking “but I’m not an expert in anything”.You’re wrong.Everyone is an expert at something. Even if it’s “stamps made in Australia between 1980-1990″. If there is a topic you know more about than most of your friends. That is where you will start. As you move along you will learn more and be able to provide better and more targeted content.So grab yourself a cup of coffee, go sit down somewhere quiet and start brainstorming the things you know a lot about.