Business Sales Promotion Tips in Direct Marketing and Ideas in Closing the Deal

One for the proven business promotion tactics is direct marketing. Let me share with you some few substantive tips on this king of marketing strategy.

Seize the deal: – Here you basically want to keep the impulse level of the customer high, to maintain a positive attitude is better achieved by assuming that you have already made a sale. Let the buyer know that the merchandise is selling like hot cake. In fact, all his neighbors have each picked and the piece you are holding is the last. By so doing you will be giving the customer fear of losing the all important product. In direct marketing you need to be in full control all through. In a case where the customer takes control of the salesman you are bound to lose that client easily.

Close the deal: – This of course is a very important marketing strategy because it is the sole reason you are in business, to close the deal and make money. There would be no use of raising the impulse levels so high if you cannot capitalize and close the deal at the right moment. Otherwise, if you are not careful the customer may begin losing interest and you end up being unable to close the deal.

A marketing strategy of closing the deal is by asking the customer whether he will be taking three dozens or ten. Do not give the buyer a choice where he will say no. For instance do not ask, “are you buying or not” because you are giving him a choice to say no.

Re-sell:- Once you have made the sale and the money is seated comfortably in your pocket, do not take off at full flight excited by that one sale, instead capitalize on this customer. If he was able to buy some pieces from you that means there is a chance he may buy more for a friend relative or spouse. Customers sometimes love to be given ideas on whom to buy for.

There are more valuable business sales promotion tips in direct marketing but I have shared just a few pointers on this article and I will keep on submitting more.

Top Five Rookie Marketing Mistakes and How to Avoid Them

Launching successful marketing campaigns takes creativity, initiative and perseverance. Although most business owners learn the best ways to market through experience and pain-staking trial and error, there are several common mistakes made by new owners that can easily be avoided with a little foresight and preparation. We highlight these “rookie mistakes” below to help new owners generate effective campaigns that bring in higher returns on investment the first time and every time.Rookie Mistake #1: Assuming that you are your own target market.When it comes to marketing your most effective consumer audience, many new business owners make the common mistake of believing they are representative of the target market. For example, they think, “I am upscale, and I read Val-Pak, therefore other women like me read it, and in my market that is the best way to promote.” or, “This ad does not appeal to me, therefore it would not appeal to any woman who is in my demographic group.’”This thinking is wrong and you should avoid advertising based solely on your personal beliefs or preferences. While tailoring your approach to a targeted market is the most effective way of getting your message to the right people, you do not want to narrow your audience too much, or alienate consumers all together. Instead, consider testing different types of ad campaigns, using focus groups and taking note of the marketing aims of other successful companies that share your industry.Rookie Mistake #2: Giving up on a marketing plan too soon.Do not assume your direct mail campaign is a failure because your 5,000 piece mailing only yielded 10 inquiries. Creating brand awareness takes time. Re-evaluate your mailing list and the criteria used when selecting the recipients. If you know that the parameters used were on point, trust your instinct. Be patient and keep at it. Through persistence, you will build your membership base.It is common for new business owners to blame the marketing when they do not sell products or services effectively. A seasoned pro knows to keep close track of closing percentages so that he/she knows where their team is lacking. Manage every aspect of your business and keep up with any feedback you are getting. By tracking what your clients are doing, as well as how you are being received, you can pinpoint which marketing efforts are working the best.Rookie Mistake #3: “Saving” money by ordering inexpensive print materials.Ordering printed marketing materials from an online print wholesaler, a local printer, or producing your own on a home inkjet printer will nearly always translate to diminished quality. Many times, a prospective client will make a decision about your services or products based upon a single postcard, business card, or flyer they receive. Perception is reality when it comes to print quality. Keeping your print material and stationary at high quality presents a polished, professional image to the world and is well worth the money invested.Rookie Mistake #4: Not keeping consistent with your universal image or brand.Specific companies serve a specific market niche. For example, elements for women is an upscale, boutique fitness spa promoting a balanced approach to a healthy lifestyle: body, beauty, and mind. Every single marketing directive is consistent with this philosophy. The company does not aim their message at men or those interested in YMCA-type fitness facilities, because that is not consistent with the brand. While first-time business owners will want to target EVERYONE in hopes of getting more hits, they will get more results from directing their efforts towards people their brand is targeted at. It’s quality over quantity. Bottom line: stick to your niche and you will be very successful.Rookie Mistake #5: Not taking advantage of off-premise marketing opportunities.Some of the best, most cost-effective marketing can be accomplished through community events and sponsorships, and there are numerous ways to get involved while promoting your business. A community event can take many forms, including a marathon, local festival or charity ball. Although the cost varies depending on the type of event you are involved in, it is usually less costly and more personal than advertising and is a great grass-roots approach to marketing.You can increase your impact at events by setting up kiosks and trade booths. Be sure to leverage the inclusion of your logo on all printed marketing materials, including event programs, t-shirts and merchandise. The cost is small and you’ll make a good return on your investment provided your team assertively seeks and captures leads at the event. Make sure you and your team are properly attired in professional or branded gear and are excited about getting out into the community. Energy is contagious!

Mobile Marketing is Gaining Popularity in Recent Times

The concept of mobile marketing has gained popularity in recent times. Companies all over the world are making use of this marketing tool in best possible way to market their products and services. This advertising tool enables the companies to contact the customers directly.

There are many marketing tools that enable the companies to market their goods. Mobile is one such device that enables the companies to market their goods. This device has become popular due to many reasons. One such reason is that it is mobile. Secondly, it is always with the people whom you want to convey your message to. So, there is high chance to contact the targeted customer directly.

Advertisers by means of the mobile marketing technique can send the promotional messages to their targeted customers in their mobile phones for promoting the service or good effectively. The message needs to be targeted to the potential customers. This is important. If the message is not targeted to the potential customers than brand promotion might become difficult.

The targeted customers after reading the message sent by the advertiser might not delete it to contact the sender later. But if the case is otherwise, i.e. if the message is sent to the customers who are not interested in the products and services of the company, then he/she might delete the message instantly just after receiving it. This won’t benefit the company in any chance. So, for mobile marketing, the first and foremost thing that needs to be considered is finding out the target audience.

Mobile marketing enables the individuals to get the information that they need for reaching their goals. It is undoubtedly a convenient option. There is no need to go online for seeing the advertisement. There is no need to put on the radio or switch on the TV to watch the TV channel commercial. You can get all information on your cellular phones. You will hardly find people not taking their mobile phones with them when out of the house or even when they are inside home. So, advertisers can contact the customer directly no matter at what time and place the customer is.

Email marketing has also become a popular form of advertisement. Nowadays there are many companies that make use of email marketing technique to promote their brand. However, although it is a popular form of advertisement but still cannot surpass the popularity of mobile marketing tool for brand promotion. Nowadays mobile phones are used in random not only for the purpose of communication but also for the purpose of marketing.

It is the personal touch of mobile marketing that has made it so effective. The promotional message is sent directly to the targeted customers and not board range of individuals. This personal nature has made the concept of marketing more popular in recent times. It is a cost effective way of promoting a brand and is becoming a great advertising medium.