3 MLM Direct Sales Marketing Components! Do You Know Them?

Their are three components that an effective MLM direct sales marketing funnel must have. The first component is what’s called a lead capture page or squeeze page. Think of a lead capture page as your personal prospecting and filtering component so you don’t have to make cold calls to one lead at a time and qualifying them while sorting through all the curious people. You can use a lead capture page to do the sorting for you. It can also be looked at as your door way for entering your MLM direct sales marketing system. A lead capture page can also be used to sort through hundreds or even thousands of prospects at a time while doing your marketing. Try doing that with a lead list while making cold calls!

An effective MLM direct sales marketing landing page should have a headline that creates curiosity in a prospect. A solution! Included on a lead capture page are bullet points or video that gives the prospect and idea what they have the opportunity to learn on the other side after they submit their information. Their are many lead capture pages that use video and bullet points or just video. There must also be an opt in form available on a lead capture page to capture the prospects information for follow up and relationship building purposes.

Which brings me to the MLM direct sales system component number two. This component is a must have. There must be Email follow up taken place all the time to stay in contact with the prospects that enter the funnel. Not just any email follow up but effective email copy that will educate and remind the prospect to take action on whatever product or service is being marketed in a MLM direct sales marketing system. It typically takes seven to twelve interactions with your prospects once they enter the system before they even know you exist. Effective email follow up will keep you in contact with your prospects as long as you want to.

Component number three of a MLM direct sales marketing funnel is called a direct marketing sales page. Think of a direct marketing sales page as your own personal sales man. However their are sales men that couldn’t sell snow to an Eskimo and sales men or women who can sell almost anything. So your sales page must have an effective presentation that creates conversion ratios. This means as you send prospects to the sales page a percentage will buy. Don’t confuse any of these components with replicated web sites that MLM companies promote to their distributors. Most of them just look nice but don’t do the job of creating conversions.

An effective MLM direct sales page uses and attraction model. This means as a prospect reads the sales page, it creates such strong interest in that prospect that they end up selling themselves. This is what makes a MLM direct sales marketing funnel so powerful. The best part is that it take you out of the selling and telling process. All you have to do is run some marketing and generate targeted traffic to the system and watch it convert.

Web Marketing Success – The MUST Thing Toward Your Unstoppable Online Success


- NO, NO, NO… It’s not about your products or your stuff, it’s not about your web marketing services or tools, it’s…

… it’s all about YOU, it’s about your desire and your approach to become successful!

Like everything in your life, the success begins from you and it grows up with you.

There is a saying that “the knowledge is the power”, Right?…


Big NO!!!

The power, the true power, (how simple it is:-), it’s not in the knowledge, it’s not in owning the knowledge, it’s…

… it’s in the “ACTING”, it’s in the “DOING”, because…

…You can own the greatest knowledge, in any field, but without acting, without turning-on the knowledge, you will be left with the knowledge, but without many results.

Many people acquire and possess enough knowledge they need to succeed, and then do nothing with it.

The others, with just the basic education makes much better for their success.

They act, they do, and they succeed.

Nothing, but NOTHING will happen until you make the move, the first move.

The most important thing toward your web marketing success is… to get started, to take action, to DO. But…

…to do things in the right direction (don’t do things just for “to do” – you have to choose the target and than begin the activity in that direction).

You know, it’s much easier not to do, not to take action… – but to achieve success you must act, act, and act.

Even if you have only the minimal understanding how things are working, don’t worry but don’t wait. ACT! Push yourself to push the things ahead!

Once you start, it is very easy to keep moving.

Don’t worry. The things will be clearer and clearer with each step within the doing. These things will become your most important knowledge required for your succeeding – one by one, step by step.

Success won’t be automatic. Nobody will do it for you. It’s 100% in your hands.

Once you have some desire, and you start to do, you’ll open the gate to unstoppable and unlimited potential to success, steadily.

If you’re serious about making this year the year you start to transform your life once and for all, you have start to do, you have (You MUST!) to ACT!

You can achieve almost anything you set in your mind – only if you take action!

If you really want to see changes in your life to become a better, happier, and succeeding then now is the time to take action. Yes, NOW! One kind of action will lead to another action, to another action… to success.

Choose the direction you like and Start “to do”. Start today. Move now.

Most people plan, and plan, and plan to get serious about acting “someday”, when the conditions will be “just right”, “don’t know enough”, when they get “everything ready”.

Practically – the conditions are never just right.

Either there’s “not enough time” or “not enough knowledge” or something else keeps them from getting started.

Quite simply, these people never get started. These people will never succeed. They consistently will do what they did, and they always will get what they got, Day-by-Day, and very often for the rest of their lives.

The time runs away fast, very fast… too fast. Just Imagine where you could be now, if you start acting and doing things a while back.

Harness the time for your success.

Tell me – Can YOU see any reason why you can’t follow in the steps of so many others (the successful), that are not any smarter than you?

They just made a smart decision for their success – they decide to do, and they do. They choose the right direction, they ACT, and they succeed.

If they can succeed, you can too.

Therefore act too and YOU will succeed too.

Many people spend thousands on a college or on other education. They get knowledge, a lot of knowledge, but they don’t activate it properly (if at all), into the right direction.

Your success (in personal life, web marketing, services providing,… you choose) can be extremely easy, much bigger, and very rewarding as well if you teach yourself to do, to act and to use the right information from the best and most reliable resources. You don’t have to reinvent the wheel.

This is no fantasy… Acting is an easiest, guaranteed and the only way to your success (online/offline), simply by doing, and keeping the right direction!

Once you start, it is very easy to keep going.

But I have to prepare you! It will happen… a lot…

… you will make mistakes, you will fall/fail many times, you will be disappointed from time to time, but you will move ahead and – you will come closer and closer to your target line.

Don’t worry – these failures will be the most important part of your path toward your success, and those failures will become your MOST valuable knowledge for your success.

It will take time to make it, so be persistent, keep the progress and you will succeed, as long as you “do” and continue to move.

Don’t worry about the expenses. Start to move with the smallest necessary operating cost. If you have to invest some money, you almost always have the option to get your investment back (cancel almost at any time, no questions asked).

You don’t have to do everything at once. Do things in your own tempo. Step by step by step. Each step will bring you closer and closer to success – your target.

So there you have it… the 1st STEP concept toward your success and some basic enlightens to achieve your goals.

Start building your prosperous future. ACT NOW!

Success is no fantasy… this is the real thing. Start “To Do” for Your future now. Today doesn’t have to be like yesterday.

Thank you for taking the time to read these words as it could be your 1st step (maybe the BIGGEST one) towards your freedom and your success.

Look on the sunny side of the life.

Will I see You on the top?

Soon or… Never?

Recession Marketing – 9 Survival and Growth Strategies

Businesses and consumers are cutting back on discretionary spending, which could mean lower response rates for you. On top of that, many marketing budgets are being cut. This combination has sent many marketers into a panic. That’s why you need to reevaluate your marketing game plan for this recession. Here I’ll reveal the specific actions you can take to survive this economic downturn and be more successful in 2009.Having helped clients through 5 recessions, I’ve seen firsthand what works and what doesn’t.To everything there is a seasonFirst, it is important to know that recession is a normal part of the business cycle. The U.S. economy will come through a downturn or recession and then enter a new period of growth. But the hard truth is most recessions last about 16 to 18 months. This current one began in December 2007, but will probably last into 2010. And with the government scrambling to implement dramatic economic policies that will likely cause more harm than good, some economists project that we won’t see the end until mid-2011. Whatever the length, you can increase cash flow and profits now…and secure a major advantage over your competitors. You can also expand your market share in the next few years.Anticipating economic reality: Knowing the 4 economic trendsBefore we look at the 9 recession marketing strategies that you will need to survive and thrive in this recession, every marketer should be aware of 4 basic economic trends that will affect your campaigns.1. Deflation
A downturn in the economic cycle reflecting declining prices and a credit contraction. Our current historic deflation was predicted by a number of economists and investment advisors over the past few years. It’s not a recession, but an economic crisis of inflation accompanied by a recession.2. Inflation
A rise in the general level of prices of goods and services over time caused by high rates of growth in the money supply. Inflation can be thought of as a decrease in the value of the unit of currency. It is measured as the rate of change of a price index. Because of the massive government bailouts and deficit spending, this will be your marketing enemy in a few years. Under the Carter administration, inflation shot up over 12%. Under George W. Bush, it was up to 6% by November. Now it’s dipped back to about 3.4% because of deflationary pressure. Expect to see inflation rise at the start of next year.3. Recession
A significant decline in activity spread across the economy, lasting longer than a few months. It is visible in industrial production, employment, real income and wholesale-retail trade. The technical indicator of a recession is two nonsecutive quarters of negative economic growth as measured by a country’s gross domestic product (GDP). Unemployment is still lower than it was under Jimmy Carter.4. Stagflation
A condition of slow economic growth and relatively high unemployment. It is a time of economic stagnation accompanied by a rise in prices, or inflation. This could be what we are headed for, lasting for 5 to 10 years.By anticipating and understanding these economic realities, you can better adjust your marketing message and strategy. The key is to approach your challenges strategically and tactically-rather than act out of emotion and fear. When the late Sam Walton, founder of Wal-Mart, was asked what he was going to do about the recession years ago, he answered: “We don’t plan to participate.”Lessons learned from the past 5 recessionsOne of my favorite recession research studies gives us some strategic guidance for you.McGraw-Hill Research published a study of 600 companies in 16 industries over a 5-year period that included a recession. Researchers concluded that firms that chose to maintain or increase their marketing budgets experienced sales growth that was 256% higher than those companies whose advertising suffered. Furthermore, those who cut back on their advertising realized a small increase of only 19% in that same time period.Here is another lesson learned from the last recession: The 25% of companies that increased their marketing budgets saw an increase in market share that was 2.5 times greater than competitors who cut back. But that’s not all you need to know. Here’s what I’ve learned from past recessions…
Companies that don’t adjust their marketing to the new economic environment suffer.
Businesses that follow the direct marketing model trump those who rely on traditional advertising.
Historically, companies maintaining or increasing their direct mail marketing through economic downturns
increase sales and market share during and after the slow period.
Businesses that regard direct response advertising costs as investments rather than expenses enjoy higher long term dividends.
Companies that stay aggressive in a downturn seize market share from more timid competitors.
Companies that cut back will lose revenue and opportunities, with fewer upsells and cross-sells for several
years after the recession…profoundly impacting the bottom line in the long-term.
Lesson learned: Think twice before arbitrarily cutting your budget. With so many of your competitors cutting back, you’ll have new opportunities for growth.Now let’s look at the 9 survival strategies you should implement now.Strategy #1: Re-examine your current marketing initiatives
Image advertising is a waste of your time and money, especially in a time like this. If you’re not using advertising that provides a measurable, quantifiable cost per lead, cost-per-sale and lifetime value of a customer, you’re practically throwing your money away.You absolutely must know your:
Cost per lead
Cost per sale
Lifetime value (LTV) of a customer
In a recession, it is more critical than ever to hold every marketing campaign accountable. That’s the only way to know how you should react in a down market and get the maximum impact for every single dollar spent. For example, the lifetime value Publisher’s Corner of a customer tells you exactly how much you can afford to spend to acquire a new customer. Without these statistics, it is impossible for you to know whether you’re making the most profitable use of your marketing budget. It’s the only way you’ll know whether you’re getting a positive or a negative return on your investment.Strategy #2: Review your Unique Selling Proposition (USP)
A powerful USP will grab prospects’ attention, distinguish you from competitors and draw them into your story. Now is the time to review and revise your USP. If it doesn’t tell your prospects how they will benefit from your product in today’s downturn and distinguish you from the competition…chances are you’ll become irrelevant. Your USP needs to be prominent, easily found and up-todate in all of your marketing-TV, direct mail, website, you name it.Tip: Before sending out your next campaign, take the time to review and revise your USP. Then place it at the beginning, middle and end of every marketing piece you create.Strategy #3: Address marketing evils with preemptive copy
Marketing evils are the barriers that stand between your customer and their decision to buy from you. They create skepticism toward your product. Today’s marketing evils include:
Economic crisis
Legal and regulatory changes
Budget cuts
When money is tight, fear of making a poor purchasing decision is high. Prospects will question what you say and raise more objections that prevent them from buying. Don’t ignore the worries, fears and concerns that are plaguing your prospect. Instead, use preemptive copy to address and overcome prospects’ skepticism.Well-executed copy for this recession will achieve the following 4 goals:
Address and dismiss your prospects’ objections.
Demonstrate how your product solves their most pressing problems.
Explain why your product is absolutely necessary-even in an economic downturn-and why it’s in your prospect’s best interest to buy now.
Clearly demonstrate why an alternative choice is not going to cut it.
Tip: Ask yourself these questions: Do I feel that the writer cares about me and understands my problems? Why should I respond now or later? Do I still have objections?Addressing these evils and explaining why your product overcomes them will boost your response. Likewise, ignoring these evils will depress your response.Strategy #4: Take advantage of dropping marketing costs
Media spending is plummeting and we haven’t hit the bottom yet. As a result, online and offline media costs are dropping-and, in some cases, this trend is likely to be long-term or permanent. Here’s where I’ve successfully helped marketers with cost-cutting negotiations:
Media costs
Postal discounts
Media options
The price of radio and TV time has seen deep cuts-which may be why the ubiquitous Snuggie(TM) ads aren’t confined to late-night TV spots. In addition to lower costs, you’ll find deals and opportunities never seen before. For example, many local newspapers and even The Wall Street Journal are selling ad space right on the front page.Strategy #5: Reevaluate your offer and make it preemptive
In this recession, consumers are hunting for the best way to get more for their money. It’s critical to update your value proposition so that it’s powerful and preemptive: It should answer prospects’ questions before they ask them and overcome their objections. Remember, your offer is not about the product-it’s about the prospect and what the prospect gets. The strongest offers reinforce value. They focus on the deal that the prospect will receive and present a get-morefor-your-money image.Here are 3 components of a successful offer:
A discount or price reduction. Right now people are looking for value, and a discount is the simplest way to deliver it. Just look at the most successful catalogs, emails and mailing pieces. You’ll find discounts in every one, from consumer retailers like J. Crew to B2B marketers like Thermo Fisher Scientific. Even designer makeup and beauty products are on sale, which is rare.
A premium. It’s a gift, a bribe, a strong enticement: Add value by giving something away. This can help you justify a higher price if you are unable to offer a hefty discount.
A guarantee. Reassure your prospects that they have nothing to lose. If you don’t have a guarantee, now is the time to start one.
Convince prospects that they’ll be losing out on something big without accepting your offer – recession or no recession.Strategy #6: Concentrate on your database
For most marketers, 20% of your customers represent 80% of your profits. Any significant loss of this core group could mean a serious hit to your sales, profits and future. Remember, it is always three to four times cheaper to upsell or crosssell an existing customer than to acquire a new one.That’s why you should implement these customer-retention strategies:
Upselling and cross-selling. Reevaluate your current process. Are you being aggressive enough in offering products or services that complement
your prospect’s purchases?
Loyalty programs. It is more important than ever to reward your best customers with extra perks to keep them coming back. Creating an exclusive club for loyal customers is also effective.
Conversion series. If you offer a free trial, be sure you have a professional follow-up direct marketing conversion series in place to convert these prospects to buyers. Many marketers make the mistake of letting qualified, interested prospects slip away easily. See the chart above for an example of a conversion series time line.
Retention series. Don’t wait around for your customers to renew subscriptions, reorder
products or come in for your services-remind them of your value, and reinforce their decision to
purchase from you.
Database lead management. If you don’t convert those hard-earned leads to sales, you’re
wasting your marketing efforts.
Reactivation campaigns. Use your improved, preemptive offer, complete with premiums and
discounts, to entice former customers to come back. Craft copy that demonstrates why your product is the
best choice right now.
Strategy #7: Revamp your corporate website
Static corporate home pages do nothing to encourage sales or improve your results. Yet so many marketers still rely on these non-marketing or anti-marketing sites. Instead, turn to direct marketing microsites and landing pages: Individual websites geared toward specific products and promotions. These sites use only direct response copy and art to sell a product or service. To improve efficiency and boost response, they don’t have navigation distractions. For example, you may want to create unique pages to capture leads and sales, or develop a product-specific sales page.Strategy #8: Streamline your shopping cart to boost sales
It’s a fact: 7-1/2 out of 10 online prospects will abandon their shopping cart before completing a purchase. Here are 2 big mistakes to avoid…Mistake #1-”Tombstone” carts. This is what I call shopping carts without sales copy. They’re a dead-end. Your cart should engage prospects, reassure them that they are making a good decision and lead them right to the “Buy Now” button. It must have direct response sales copy and direct response art.Mistake #2-Multistage process. The more you ask your prospect to click, the more sales you’ll lose. A one- to two-page seamless checkout process is more effective and efficient than a multistage process. Prospects will be less likely to have second thoughts and click away. Above all, keep it simple.Strategy #9: Reevaluate your media
Be sure to put your recession appropriate USP to work in all campaigns-including online and broadcast media.
Direct mail. You’re still able to produce a low cost per lead or sale with this highly targeted medium…even in a recession. It should be a major component of any marketing mix.
Paid search. Easy paid search is dead in this recession. But the right mix of keyword strategy, powerful direct response ads and separate, dedicated landing pages with timely content will produce a very high
ROI-although the numbers will be a very small part of your overall lead generation
and sales program.
Email. The days of sending a sales letter via email are over. Sales hype will not work. Instead, use an information-driven, content-rich email. Remember value.
TV and radio. Rates for prime airtime have been dropping, so now’s your chance to renegotiate rates and retest your options, such as time of day.
What worked last year is not going to work now because the market psychology is completely different. Opportunities for success are out there if you know where to look. Remember that your prospects’ spending patterns change in a recession, but they’ll still be spending money somewhere.Consumers may start to give up trips to the coffee shop in favor of a do-it-yourself espresso machine. Businesses may choose new software instead of new hardware, or invest in extra tech support to avoid an
expensive technology meltdown. With these strategies, you can turn this recession into an opportunity for growth, profits and greater market share.