Business Sales Promotion Tips in Direct Marketing and Ideas in Closing the Deal

One for the proven business promotion tactics is direct marketing. Let me share with you some few substantive tips on this king of marketing strategy.

Seize the deal: – Here you basically want to keep the impulse level of the customer high, to maintain a positive attitude is better achieved by assuming that you have already made a sale. Let the buyer know that the merchandise is selling like hot cake. In fact, all his neighbors have each picked and the piece you are holding is the last. By so doing you will be giving the customer fear of losing the all important product. In direct marketing you need to be in full control all through. In a case where the customer takes control of the salesman you are bound to lose that client easily.

Close the deal: – This of course is a very important marketing strategy because it is the sole reason you are in business, to close the deal and make money. There would be no use of raising the impulse levels so high if you cannot capitalize and close the deal at the right moment. Otherwise, if you are not careful the customer may begin losing interest and you end up being unable to close the deal.

A marketing strategy of closing the deal is by asking the customer whether he will be taking three dozens or ten. Do not give the buyer a choice where he will say no. For instance do not ask, “are you buying or not” because you are giving him a choice to say no.

Re-sell:- Once you have made the sale and the money is seated comfortably in your pocket, do not take off at full flight excited by that one sale, instead capitalize on this customer. If he was able to buy some pieces from you that means there is a chance he may buy more for a friend relative or spouse. Customers sometimes love to be given ideas on whom to buy for.

There are more valuable business sales promotion tips in direct marketing but I have shared just a few pointers on this article and I will keep on submitting more.

How a High Yield Dividend Strategy Can Take Advantage of an Irrational Market

How many times has this happened to you? You did everything right. You studied the business. You looked at the fundamentals. You made sure that everything about a stock met your criteria. From a technical standpoint the timing was perfect, and the charts all indicated the time was right to buy. You even took the time to look up what the analysts were saying, and found that the vast majority of them agreed with you that your chosen stock was a strong buy. You had waited for the price point at which you were willing to buy, and when it hit, with all the confidence in the world, you made your buy. You were very satisfied that you had done everything right.

The next morning when you looked at the market you were shocked to see that your stock was down significantly at the open, and to your dismay it continued to drop for the rest of the day. You were then incredulous to see that it kept moving down for the rest of the week. How could you have been so wrong? What had you missed? How could all the technical analysts with their charting techniques been so far off? What about the fundamentals? What about the company’s strong balance sheet? What about its consistently growing dividend? What about the confident presentation by the company president on the conference call where his glowing discussion of the past was only exceeded by his optimistic outlook toward the future? What did you do wrong?

If, in actuality someone had done the research as purported above, was familiar with the business, and understood the business model of the company, then indeed they had done nothing wrong. All that happened was that once again the oft quoted words of John Maynard Keynes, “The markets can remain irrational longer than you can stay solvent,” were proven to be true. Just because a stock, from every logical standpoint is oversold, it doesn’t mean that it can’t go lower. Just because a stock has paid a very consistent dividend and based on earnings can easily continue to yield 5% or higher, doesn’t mean that the stock can’t drop in price. The market doesn’t always follow logic. Why should a highly successful tech company drop in price because the markets are shaken by a hurricane in the Gulf of Mexico? Or why should every utility company drop in price just because one utility was found to have failed to hedge properly and lost a significant amount of money? The answer is simply that the market doesn’t always have common sense. It is driven by fear and greed and almost always goes too far, whichever direction. Like a stampeding herd, many of the cattle in the middle of the herd have no idea why the stampede started. All they know is that if they don’t keep running in the same direction as the rest of the herd, they will be run over. The market can be just the same. Some stimulus will set it off in one direction, and before you know it, the whole market is going that way, everyone pushing and shoving to sell in a down market and to buy in an up market. This scenario plays itself out over and over on a small scale within business categories and sectors, and often on a large scale when the whole market moves in one direction or the other.

Now back to the original scenario where you did your proper due diligence, bought a quality stock, and then irrationally, it tanked. If you put every dime that you had into the stock you will probably be rather upset. However, if you held back a portion of your money, and nothing had changed regarding your confidence in the stock, then you might just smile and say, “well I guess I’ll buy some more,” after all it is the same stock at a better price. To take that philosophy a bit further, if you have chosen to follow a path called “dollar cost averaging” where you invest the same amount of money to buy the same stock at regular intervals (say monthly) you will find that as the price goes down you will be buying more shares to add to your portfolio which should make you happy. Then when the stock goes up, while you may be buying fewer shares that month, you will be very pleased to see that the shares that you had purchased at lower prices in previous months had now increased in value, which should also make you happy.

So, while an irrational move in any stock can be disconcerting, a long term dollar cost averaging strategy can make that market work for you. If you add dividends, especially high dividends as found in some Master Limited Partnerships, Real Estate Investment Trusts, and Business Development Companies, and are able to place those dividend paying stocks in a tax free venue such as an IRA or 401K, you can then supplement your dollar cost averaging program with the funds generated by the dividends. At that point you can sit back and watch those dividends compound tax free as you plow them back into the same equities over a period of time. You will have not only taken advantage of the volatility of an irrational market, but you will have found a way to fund your future with an income stream that can be converted into regular “paychecks” when you decide to retire.

Best Place To Find Fun Women’s Beach Sandals For Summer

Women’s beach sandals come in a wide range of designs, colors and prices. While this is usually great as it means you have lots to choose from, sometimes the numerous choices can pose a dilemma in itself. How do you choose one pair from among so many? What’s an even bigger waste of time is when you spend hours searching for a pair that has the features and colors that you like and then you find that the price is just out of your budget. So you have to start all over again.

Instead of going this route, there’s a better way to search for women’s beach sandals in the style you like at a price you can afford. The key is to shop online at a store that’s reputed for their low prices.

Hansensurf – your one stop online shop for women’s beach sandals

Before you head out surfing San Diego, take a minute to surf online at Hansensurf
for a pair of sandals. If you’ve never heard of Hansensurf before, this is an online store that is known for their high quality apparel for men, women and children at some of the lowest prices you’ll find anywhere.

With regards to women’s beach sandals, Hansensurf offers a gorgeous collection from big brands such as Olukai, Sanuk, Cobain, and more. Although each brand creates footwear lines in completely different styles and colors, one thing they all have in common is quality. When you buy a pair of women’s beach sandals from any of these brands you know you’re getting the best value for your money. Their sandals are super comfortable without compromising on style or durability.

Choosing a pair is very easy. You can use the filters to narrow down your choices according to brand, style, or size. Very rarely will you find such a large selection at any traditional neighborhood store where you would usually have to go from one store to another in search of a style you like and in your size.

And when you shop from any of these brands at Hansensurf, you get even better value for your money. This is because of the additional discounts that the store offers over and above their already low prices. You’ll be happy to hear that you get a 10% discount right off on any purchase on your first online order. There’s even more. If the value of your purchases is over $50, the store will ship your order to your door step free of cost, racking up the savings even more.