Fitness Marketing Using Office Infiltration

This is a low-cost and sure-fire fitness marketing tip to grab the attention of many potential clients at once. It all has to do with word-of-mouth referrals from your current clients.

The first and second parts of the office infiltration is great, but the third part of this office infiltration method will more than likely get you some direct access to some great new clientele. You’d be amazed at how many of your clients have huge professional networks. Many times this base of people is exponentially larger than most people’s personal networks. Those large networks are just full of potential clients!

First, take some time, perhaps a few hours a week, and send a text message to your clients while they are at work. Let them know you love working with them and how great they are doing. Tell them to have a great day and let them think it’s a direct text to them.

Another way you can use the first tier of office infiltration in your fitness marketing is to call them at work. Again, just take a few hours per week and give a call to some of your top clients, especially those you know work for large corporations. Let them know you love working with them and how you’d love to work with 10 more people just like them.

The third fitness marketing technique using office infiltration involves going in to someone’s office for a visit with a gift. What you want to do is get a big fruit basket. Then attach several helium balloons to your basket. Go to the office, and you will be watched as you deliver the fruit basket to your client. Next you can approach this one of two ways. If your client will walk you through the office to meet some of his or her co-workers, you can strike up some conversations, and if someone sounds like they have some weight loss or fitness goals, simply offer them a free week or gift card towards your services. This is certainly a favor for their friend.

The other way is to leave some gift cards in their basket, and as they share the fruit and people come by, your client will love handing out free fruit and free gift cards.

If you are able to talk directly to some potential clients, you can try to secure some contact information, such as an email address, and let them know you will email them with information, whether it’s a report, directions to your facility, or to communicate when they would like to come.

Either way, these office infiltration fitness marketing tips are sure to help your business grow, if you take action!